Business Branding Photography — Billy Macrae

Branding photography for UK businesses

One of my specialities over the past few years has been crafting branding photography for small businesses in the UK - from construction companies, painters and to gyms, yoga studios and beyond.

Below are some recent case studies that showcase what I am able to do for your business.

If you’d like a quote, or an informal chat about what sort of photos might work for you, drop me an email on billy.macrae.online@gmail.com to get the ball rolling.

BELOW:

Case study 1: GJ Smith roofing. Bedfordshire. 2026.

Two construction workers on a roof, installing dark-colored roof tiles. One worker is handing a tile to the other, who is observing. Scaffolding and building materials are visible.

A person with tattoos on their arm uses a small handheld rotary tool to grind or polish a piece of material on a work surface.

A person wearing a blue glove holding a paint roller covered in green paint over a bucket filled with green paint.

Two men working on a roof, one placing roofing tiles and the other walking on the roof. The man in the foreground is focused on the task, wearing work gear and holding a wooden board.

BELOW:

Case study 2: Daisy’s Decorating. Herne Bay, Kent. 2026.

A woman painting a door red inside a house, standing on a flooring mat, wearing beige cargo pants, a white shirt, and gloves, holding a small paint bucket and reaching up with a paintbrush.

Woman smiling as she installs a window with a screwdriver in a room with yellow walls.

Woman with red hair looking up, partially visible from below, in an indoor setting with white walls.

BELOW:

Case study 3: ‘Core + More’ gym. Clapham, London. 2026.

Interior of a gym with dumbbells on racks, a mirror, and hanging pendant lights, with sunlight streaming through a glass door and window.

A young man with a beard and curly hair holds two black dumbbells, one in each hand, and sits in a gym with a dark wall behind him. The wall has blurred signage, possibly reading 'WORK.' The lighting highlights his face and upper body, emphasizing hi

A woman wearing a black baseball cap and large hoop earrings stands inside a building, with sunlight coming through the window behind her, casting a glow on her face.

An elderly man lying on a treadmill with his arms raised, holding a dumbbell in each hand, exercising in a bright room with large windows.

BELOW:

Case study 4: Dovetail design + build, Bristol. 2025.

A young man working on a construction or renovation project inside a building, using power tools on a large wooden work surface, with protective headphones, in a partially finished room with exposed framework and insulation.

A young man with glasses stands inside a construction site, resting his arm on a wooden wall frame and looking down thoughtfully with his hand on his hip.

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BELOW:

Case study 5: GLR Plumbing, Wrexham. 2025.